Google Ads vs Facebook Ads: Which Delivers Better ROI for Indian Businesses?

In 2025, digital advertising is no longer a question of whether to spend—it’s about where to spend. And for Indian businesses, two platforms dominate the conversation: Google Ads vs Facebook Ads.

At Digital i Marketing, we manage ad campaigns for startups, e-commerce stores, coaching institutes, and service providers across India. One of the most common questions we hear is:

“Should I put my money in Google Ads or Facebook Ads? Which one gives better ROI?”

The truth? Both work—but only if you choose the right one for your business goals. In this blog, we’ll compare Google Ads vs Facebook Ads for Indian businesses, based on audience targeting, cost, intent, conversion rates, and ROI.

🎯 Google Ads: Search Intent-Based Targeting

Google Ads shows your ads when people actively search for something. It’s intent-driven.

✅ Pros:

• High-converting traffic (“near me” searches, services, products)

• Instant visibility on Google Search

• Works well for local services, B2B, e-commerce

• Text, display, shopping & YouTube ad formats available

❌ Cons:

• Competitive keywords can be expensive

• Needs strong landing pages

• Short window to convert (search → click → decision)

💡 Example:

A user searches “best digital marketing agency in Ahmedabad”—your Google Ad shows at the top, and they click if it matches their intent.

📲 Facebook Ads: Interest & Behavior-Based Targeting

Facebook Ads (also used across Instagram) show your ads based on demographics, interests, and behavior—not active search.

✅ Pros:

• Visually engaging: great for storytelling & brand awareness

• Micro-targeting based on location, job role, age, and interests

• Ideal for B2C products, events, lifestyle brands, coaching

• Great for retargeting

❌ Cons:

• Audience may not be actively looking to buy

• Lower intent = more nurturing required

• Results can vary without good creatives

💡 Example:

You’re running a coaching center in Surat. Facebook Ads allow you to target parents of school-going kids aged 30–45 in Surat with a short video reel + lead form.

📊 Google Ads vs Facebook Ads: Side-by-Side ROI Comparison

💰 Which Delivers Better ROI for Indian Businesses?

✅ Use Google Ads If:

• You offer local services (e.g., CA, dentist, interior designer)

• You’re targeting B2B clients (e.g., software, consulting)

• You want immediate leads from people who are ready to buy

• Your website is optimized for conversions

💬 We can help you launch your Google Ads with minimal waste.

✅ Use Facebook Ads If:

• You’re selling consumer products or services

• You need brand awareness and community building

• You have visual content or short videos to promote

• Your audience is younger, lifestyle-oriented, or female-skewed

💡 Want help building scroll-stopping creatives? Chat with our ad team.

🚀 Pro Tip: Combine Both Platforms

Some of the best results we see come from using:

• Google Ads to capture high-intent leads

• Facebook Ads to build a funnel and retarget traffic

• Landing pages optimized for both platforms

This combo helps you reach users at every stage of the buying journey—from awareness to conversion.

📈 Real Results: What Our Clients See

• A real estate firm in Gujarat got ₹18 cost-per-lead on Facebook vs ₹60 on Google—but Google leads converted faster.

• A SaaS company used Google Ads for lead gen and Facebook to nurture via retargeting—reducing cost per sale by 38%.

• A coaching institute in Surat used Facebook Reels + Forms and filled all batches in under 30 days.

Want similar results? Request a free ad strategy session.

Final Thoughts

There’s no one-size-fits-all answer to Google Ads vs Facebook Ads. The right platform depends on your:

• Business type

• Budget

• Sales cycle

• Target audience

In India, businesses that understand the strengths of each platform and match them to their sales funnel are winning big in 2025.

📞 Not sure which is right for your business?
💬 Chat with us on WhatsApp